Enrollment closes when the countdown hits zero.
A six-week cohort
Six weeks, twelve people, one finished course. You arrive with the thing you know and leave with a curriculum, a launch page, and your first paying cohort.
Every Thursday, 7am
Forty-one thousand readers, no sponsorships, and about twelve hundred words a week. The masthead, the archive, the single issue and the subscribe flow are already set.
Eighteen hundred members
Eighteen hundred people in one quiet room. Critique nights, a members directory, an events calendar and a tiered join flow — the furniture a membership page cannot fake.
Twenty-six products, one shelf
Twenty-six products on one shelf. A shop grid, a product page, a checkout and a thank-you, all on the same paper, because digital goods deserve a catalog and not a dashboard.
What you leave with
Not notes. Not inspiration. Three finished artifacts you can sell on the Monday after the cohort ends.
Eight to twelve lessons, sequenced so each one earns the next. You will have cut half of what you thought you needed, and the half that remains will teach better.
Positioning, price, proof and the page itself. We write the promise first and let the design follow it, which is the opposite of how most creators do it.
You run a pilot inside the six weeks with real students at a real price. By week six you are not planning a launch — you have already had one.
The curriculum
Each week opens with a live session on Tuesday and closes with a critique on Friday. Everything in between is work you do on your own course, not exercises.
Most first courses fail because they teach a topic instead of a transformation. We start by finding the one change you can reliably produce in someone.
You will draft twenty lessons and ship ten. This week is about sequencing — what has to be true before the next lesson can land.
Pricing is a positioning decision, not a spreadsheet decision. We set a number, write the justification, and stress-test it against three objections.
One page, top to bottom, in one week. Promise, proof, curriculum, instructor, price, objection handling, close.
Twelve invitations, a real price, a real date. The pilot is the point — everything before this week was preparation for it.
The launch is a sequence, not a day. We build the calendar, the emails, and the operating rhythm for cohort two.
Who teaches it
Instructor
Martin has run eleven cohorts of his own and helped 2,140 creators run theirs. He spent nine years as an editor before he taught anything, which is why this course cares so much about sequence and sentences.
Nobody needs another course about courses. They need one person to tell them which nine lessons to cut.Read Martin's essays
From the last three cohorts
I came in with fourteen lessons and left with eight. The eight sold out. Cutting was the entire value of the six weeks.
Daniel Whitlock
Ceramics for Beginners · 4 cohorts
The launch page week alone paid for the course. I had been rewriting the same paragraph for four months and Martin fixed it in a nine-minute critique.
Femi Adeyemi
The Systems Letter · 12,400 readers
The pilot requirement is the thing that makes it work. You cannot hide in planning when there are twelve people expecting a session on Thursday.
Tomás Rivera
Field Recording Workshop
I doubled my price in week three and nobody blinked. I had been undercharging for two years because I had never written down why the work was worth anything.
Seamus Byrne
Studio Kestrel · Brand practice
Six weeks, twelve people, and a critique every Friday where somebody tells you the truth. I have paid five times this for less.
Henrik Vasquez
Motion for Editors
Enrollment
Same seat, same critique, same replays. The payment plan exists so the price is not the reason you do not do this.
$1,450 $520
one payment per month, 3 months
Everything in the six weeks, plus two years of replay access.
$2,350 $830
one payment per month, 3 months
The cohort plus three one-to-one hours with Martin, used however you want.
6 of 12 places left
Before you enroll
Week one exists for exactly this. About a third of every cohort arrives without a topic and leaves with a promise they can defend. If you get to the end of week two and still have nothing, take the refund.
Two hours live, four to six hours of work on your own course. It is a working cohort — the deliverables are your material, not exercises, so the hours go into something you keep.
Yes, and it is often the fastest version of the six weeks. You skip the blank page and spend the time on sequencing, price and the launch page instead.
Every session is recorded and posted within four hours. Critique is the part you should protect — if you cannot make a Friday, swap into another group in the channel.
No. The pilot in week five is run at twelve people, and we cover how to find twelve people from a standing start. An existing list makes launch easier, not possible.
Three monthly payments, no interest, no fee. It is the same seat — choose it on the pricing table above.
Enrollment closes the moment the countdown does. The next cohort after this one runs in April.
23 seats left · Full refund through week two