Essays on pricing your work, keeping an audience, and the unglamorous operations underneath a creative business. Free issues stay open for two weeks.
No. 148 · Pricing
Four questions that tell you whether you are underpricing out of strategy or out of nerves — and a script for the conversation where you finally raise it.
Martin Ellison 9 min
8 issues shown
No. 147 · Audience
Retention is the only growth metric that compounds. What happens when you stop counting subscribers and start counting consecutive weeks read.
· 11 min
No. 146 · Operations
Three creators walk through the month their revenue halved, what they cut, and what they refused to cut. Real figures throughout.
· 14 min
No. 145 · Teaching
Every first-time course is too long. A method for finding the lessons that are there because you knew the material, not because anybody needed them.
· 8 min
No. 144 · Pricing
Splitting a price into three is not a discount and it is not a kindness. It is a statement about who you expect in the room.
· 7 min
No. 143 · Teaching
What twelve cohorts taught us about the ratio between telling people things and letting them show you their work.
· 10 min
No. 142 · Operations
Six questions, forty minutes, once per project. The only process change that has ever paid for itself in a single use.
· 6 min
No. 141 · Audience
Every issue of this letter is addressed to somebody specific. It is the single technique that changed the writing the most.
· 9 min
No. 140 · Pricing
Live teaching costs you time that does not scale. Here is how to price the difference without apologizing for it.
· 12 min
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